Geek Heros — sales demonstration
A website, a lead magnet and a lead system are three different things.
This page is the only place where the demonstration is explained. Everything else on this site is written as the fictional business would write it.
The website
Makes one message clear and gives one obvious next action. It answers who this is for and what happens next. On its own, it waits for the visitor to be ready.
The lead magnet
One interactive tool that gives something genuinely useful before anyone asks for contact details. Here it is a planner that produces a project brief — not a price calculator.
The lead system
What happens after the enquiry: acknowledgement, a pipeline that shows where things stand, follow-ups with clear stop conditions, and a path to a booked conversation.
Geek Heros packages
Website-service pricing
These are prices for the website work Geek Heros delivers. They are not landscaping prices and have nothing to do with the cost of a backyard project. They appear only in this demo panel and never in the fictional homeowner-facing content.
$4,000
Website
A clear, credible site that says one thing well.
- Clarity-first structure: one message, one primary action
- Written page content, not filler text
- Mobile-first layout, accessible navigation and readable type
- Basic search-visibility setup and analytics
Everything you see on the homeowner-facing pages of this concept site.
$6,000
Website + Lead Magnet
The site, plus one interactive tool that earns the enquiry.
- Everything in the Website package
- One interactive tool — here, the Backyard Project Planner
- Personalised output the visitor genuinely wants to keep
- A clear handoff from tool result to next step
The Backyard Project Planner is the lead magnet in this demonstration.
$7,000
Website + Lead System
The site and the tool, plus one standard workflow behind them.
- Everything in the Website + Lead Magnet package
- One standard lead workflow: capture, acknowledge, follow up, book
- A simple pipeline view of where each enquiry stands
- Clear stop conditions so follow-ups end when someone replies or opts out
Simulated below. One tool and one standard workflow — no additional custom software is included.
Scope note: the Lead Magnet and Lead System packages include one interactive tool and one standard lead workflow. No additional custom software is promised beyond that.
Lead system simulation
A working walkthrough, entirely on this device
Local browser state only. No CRM, no login, no paid services, no emails, no text messages, no payments and no calendar connections. Nothing is delivered to anyone.
Privacy: never enter real personal details anywhere in this demonstration. Sample entries stay in this browser's local storage on this device and are removed when you reset.
New inquiry
0
Consultation booked
0
Plan agreed
0
Archived
0
Loading the simulation…
The 60-second walkthrough
- 01 Open the planner, answer the six questions, add the brief as a sample inquiry.
- 02 Come back here: the inquiry appears at the New inquiry stage with its brief attached.
- 03 Pick a fictional slot — clearly marked as a simulation, no appointment is created.
- 04 Move the stage to Consultation booked, then Plan agreed once scope is approved.
- 05 Trigger a simulated reply or opt-out and watch follow-ups stop.
- 06 Press Reset demo to return to the seeded example for the next conversation.
Behind the clarity
From a broad brief to a site with one job
This is an illustrative example written for the demonstration. It is not a historical before-and-after of a real project or a real client.
- 01
The original brief (fictional)
“We do landscaping, hardscaping, patios, decks, kitchens, retaining walls, drainage, sod, mulch, irrigation, lighting, tree work, snow clearing and maintenance. We want a modern website that shows everything we do and gets us more calls.”
- 02
Clarified audience
Homeowners planning a significant outdoor space — patios, outdoor kitchens, fire features — who are willing to plan properly and want to understand the process before spending. Not people shopping for the cheapest mulch delivery.
- 03
Clarified message
“Make room for life outside.” One promise about the outcome, supported by one sentence about the approach: spaces designed around how you want to live. Everything that does not support that promise moves down the page or off the site.
- 04
Site choices that follow
Design/build explained in plain terms with maintenance deliberately separated. Four services with scope written out, including what is not included. Concept spaces that explain decisions rather than boast about results. A planner that produces a brief instead of a price.
- 05
Intended sales action
The visitor completes the planner, keeps a brief they value, and arrives at the first conversation already prepared. The business receives a qualified enquiry with context instead of a cold “how much for a patio?” phone call.
Want this for a real business?
Geek Heros builds clarity-first websites, lead magnets and lead systems. This concept site exists to show the difference between them.